Mark Rotblat of TubeMogul recently authored a Best Practices research paper to help people better market their videos.

The following is a brief excerpt, read the full article, Video Marketing 101, or their blog entry, “Web Video Marketing 101: TubeMogul Formula - or at Least Best Practices“.

Like everything else, there is no “free lunch” - the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat. That’s where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.

“Secret Formula” - .5C + 15.M + .20T + .15P = Success

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

Read the full article, Video Marketing 101.

If you haven’t already heard of TubeMogul, check them out! They offer interesting tools and services including a universal upload tool that uploads videos to multiple hosting sites and a statistics tool for tracking views across the sites - these are great tools for aspiring content creators.

In their own words:

TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web’s top video sharing sites.

TubeMogul’s analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what’s hot and what’s not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends.

We’re happy to announce a new partnership with memelabs.com - a service and tool for hosting videos and running video contests. Check them out at www.memelabs.com!

In their own words:

Memelabs is a consumer- and audience-driven tool combining the powerful, contagious, targeted force of online viral video marketing with the dynamic, inspired interactivity of a fast-paced online contest. As a platform, viral has become a hotbed for targeted promotions, as evidenced by the fact that the phenomenon is proliferating at an exponential rate. Memelabs maintains active with new trends and applications keeping the platform as user-friendly and interactive as possible.