Mark Rotblat of TubeMogul recently authored a Best Practices research paper to help people better market their videos.

The following is a brief excerpt, read the full article, Video Marketing 101, or their blog entry, “Web Video Marketing 101: TubeMogul Formula - or at Least Best Practices“.

Like everything else, there is no “free lunch” - the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat. That’s where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.

“Secret Formula” - .5C + 15.M + .20T + .15P = Success

50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing

Read the full article, Video Marketing 101.